The Customer Catalyst – Welcome to the Customer Economy

Are you ready for the C‑change?

The digital revolution has transformed business, putting power in the hands of customers. The Customer Catalyst is helping leaders to drive sustainable business growth. It provides a model to embark on a customer-centric transformation –the C‑change growth engine.

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“I’m proud and privileged to play a very small part in Chris and Daniel’s bold vision for not just a book but a C‐change to help organisations become customer‐led in everything they do to drive sustainable growth.” – Dan Steinman, COO and GM EMEA, Gainsight

The Customer Catalyst is available at all good bookstores, online and in retail outlets. We hope you like the book! Please don’t forget to submit a review online and tell your friends and colleagues.

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Are you ready for the C‑change?