I have over 25 years’ experience as a strategic B2B and B2C customer champion, both in-house and as a consultant. In 2008, I founded a customer transformation and customer advocacy marketing consultancy and have advised organisations from Signify (formerly Philips Lighting) to Virgin Media Business and Apple to Queen’s award-winning UK ecommerce company, James and James Fulfilment on how to take a radical, creative approach to drive customer-led brands with sustainable growth.
With co-author, Chris Adlard, I have drawn on my experience in customer-led transformation for growth to write ‘The Customer Catalyst – how to drive sustainable business growth in the Customer Economy’ published by Wiley. Chris and I have practised what we preach where everything about the book is customer-led from devising the book title with business leaders to an online community for fellow customer growth specialists at thecustomercatalyst.com
I am a regular speaker and commentator in the media on customer-led growth. Most importantly, I’m proud to say I’m human and have a life outside of work: I have a great family and friends. I love new experiences and learning all the time.
Andrew Carrick
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Chris Adlard
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Customer Advocacy - the ultimate trust factor in the Customer EconomyDirector of Customer Advocacy Strategy | ServiceNowA customer advocacy professional with over 20 years’ experience in this field.
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Daniel Bausor
Daniel has over 25 years’ experience as a strategic B2B and B2C customer champion, both in-house and as a...
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Mike Kendall
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Amelia Mansell
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Claire Sporton
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Richard Owen
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Christina Kosmowski
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Stanford Swinton
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Rav Dhaliwal
How customer health can inform the performance of your investmentInvestor | Crane VenturesInvestor and former software executive, with particular experience building & leading startups and business units that drive net revenue retention...
Peter Sadler
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Maarten Pieters
Throwing light on co-creation; Signify's journey with supermarket giant Albert HeijnHead of Co-creation & People Insight | SignifySignify, formerly PHILIPS Lighting, is a world leader in lighting for professionals, consumers and lighting for the Internet of Things...
Remco Duchhart
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Toby Chapman-Dawe
Conference Host and MCMD | Strand Communications