Maarten K. Pieters - signify
Head of Co-creation & People Insight | Signify
Maarten Pieters

Signify, formerly PHILIPS Lighting, is a world leader in lighting for professionals, consumers and lighting for the Internet of Things. Maarten is a catalyst of Value-creating Innovation in the Industry 4.0. As an innovation manager with an emphasis on co-creation and collaborative eco- systems, he guides and inspires the organisation to mature its co-creative capability and strengthen its innovation power.

Daily tasks include, but are not limited to, leading co-creation and UX research competency, strategic design, innovation projects, value proposition creation, change management, business transformation, organizational development, training, and coaching. He is also an innovation partner to the Ventures.

Maarten is co-author of 'The 7 Principles Of Complete Co-creation', a comprehensive how-to co- create handbook, offering a useful perspective on how to partner with consumers/end users for optimal marketplace success.

Passionate about innovation with an emphasis on co-creation, Maarten can often be found sharing his experience at various events as a keynote speaker or leading workshops all over the world. Please get in touch for more information or inquiries.