Global Head of Customer Advocacy | Cisco
How Cisco puts customers at the heart of its growth strategy

Cristina joined Cisco 5 years ago to lead Customer Advocacy in EMEAR. She began her career at Hewlett Packard and has spent 16 years working in the IT industry. Over the past 10 years, Cristina has focused her career on customer marketing. Having spent some time in the film industry at Pinewood Studios (think Bond), she realised there was an opportunity to tell customer stories in a much better way. Not only that, she knew there was a better way to mobilize customers as advocates, at scale. After the rapid success of The Gateway program in EMEAR, and with the guidance and support of a great leader, Emma Roffey, Cristina has taken the Cisco Gateway program global as part of Cisco’s Growth Marketing organisation. When she’s not busy leading a team of passionate customer marketeers, you’ll find Cristina riding her horses and spending time with her family on their beautiful farm in southern Spain.

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