Director of Customer Advocacy Strategy | ServiceNow
Claire Grove

A customer advocacy professional with over 20 years’ experience in this field.

Telling our customers’​ stories and sharing the positive impact their vision and strategy has for their own employees and customers, is just one aspect to customer advocacy and storytelling. With a focus on business value, I create mutually beneficial propositions to build true, measurable, customer advocacy. As part of the Global Customer Advocacy team at ServiceNow, with a particular focus on EMEA, my priorities are to build stories that connect and amplify them in ways that benefit our customers own comms/business goals.

If you want to find out more about how this approach adds value to customers, the commercial impact to your business, swap best practice learning etc., feel free to contact me.

Focus & Specialties:
Storytelling, Customer Marketing, Customer Reference, Customer Advocacy, Customer Experience, Success Stories, Content Marketing, Communications, Social Media, Strategy, B2B, Technology, Cloud Computing, SaaS